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Trade in Your Punishment Based Training Devices

Learning theory science is not wishy-washy on this point. Punishment is an ineffective way to reach learning goals. While punishment can distinguish the appearance of specific unwanted behaviors, it does not change the emotional state of the dog. It often makes the emotional state worse, more stressed. Punishment also has been known to create other worse behaviors as a side-effect of displaced stress.
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Debunking Clicker Myths: Again

Maybe other trainers have said this before, but it can be said again. Yesterday at the store, we had a customer who was asking about training, but when she saw it was clicker training gave me a look and said “Oh, no, I don’t want that.” Just from the look on her face, I felt sort of like I was trying to sell her snake skin ointment – some hocus pocus, voodoo magic in a box that was going to hypnotize her puppy. She left before I could ask her to explain her dislike for that particular method when it was doubtful that she’d ever tried it. This blog is my attempt at convincing her without even knowing why she reacted so negatively.

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